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Aaron Ahuvia, Ph.D., is a Professor of Marketing at the University of Michigan-Dearborn College of Business. His other appointments include an Associate Professorship at the School of Art and Design on the University of Michigan’s Ann Arbor campus, a regular Visiting Professor’s appointment at the Ross School of Business where he teaches Social Marketing. He received his PhD in Marketing from Northwestern University’s Kellogg College of Business, where along with conducting original research; he assisted Professor Phillip Kotler with a revision of his classic textbook. Aaron is the winner of two of UM-Dearborn’s highest awards, the University of Michigan-Dearborn Annual Research Award for 2007 and the University of Michigan-Dearborn Faculty Member of the Year Award for 2001. Aaron has taught or consulted in the Kazakhstan, Jordan, Italy, France, Spain, Denmark, Finland, Israel, and Yemen. Prof. Ahuvia also does applied social marketing work in an effort to alleviate poverty in the developing world. The US government has recently awarded him a $250,000 grant to promote entrepreneurship in Yemen, and a $300,000 grant to improve business education in Libya, which is the first US Government grant for work in Libya since the removal of sanctions.
Aaron’s research looks at (a) consumers’ love of certain brands; (b) issues related to brand symbolism and consumer identity such as brand image, fashions, and trends; and (c) the nature of contemporary consumer culture with a special focus on how people can build successful lives within this environment. Professor Ahuvia has served as Vice President for Academic Affairs for the International Society for Quality of Life Studies (ISQUOLS) and is a former associate editor for the Journal of Economic Psychology. He has published academic research in leading scientific journals such as the Journal of Consumer Research and the Journal of Personality and Social Psychology. Professor Ahuvia has been quoted in Time, The New York Times, The Wall Street Journal, major publications in Europe and Japan, and has appeared on public radio talk shows as well as popular Television shows such as Oprah. |
